🔍 How Query Fan Out Transforms SEO: Noah Learner on Google's AI Mode & ROSP

The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

https://page2pod.com - Jon Clark and Joe DeVito dive deep with Noah Learner—Director of Innovation at Sterling Sky and founder of the SEO Community—unpacking groundbreaking concepts like Google’s Query Fan Out technique, the ROSP (Return on Search Page) metric, and how AI Mode will reshape search monetization. Discover actionable insights on structured data experiments, future content strategies, and ways to stay ahead in an AI-first landscape.

Discover how these changes impact your SEO strategy, from technical optimizations to structured data and user engagement.

🎯 In this episode:
• What "Query Fan Out" is—and why it's a game-changer for SEO
• The introduction of "Return on Search Page (ROSP)" and why it matters to Google
• Why rank tracking is becoming obsolete—and what's replacing it
• How AI overviews and synthetic queries impact content strategies
• The critical role of structured data and schema in AI-driven SEO
• How Noah builds automated data pipelines using APIs for SEO insights
• Why testing and experimentation is essential for future-proofing SEO strategies
• The growing role of local SEO and video content in the age of AI
• Behind-the-scenes insights into managing the SEO Community Slack group

Noah Learner offers a blueprint for navigating the complexities of modern SEO, emphasizing the importance of innovation, automation, and continuous testing.

🎧 Listen & Subscribe:

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📎 Mentioned Links & Resources:

• Episode on Youtube
• The SEO Community
• Sterling Sky Incorporated
• Postamatic
• Google patents on Search with Stateful Chat
• Qforia (tool by Mike King)
• Barry Adams’s LinkedIn post about news publishers’ click losses
• Cindy Krum Episode on Fraggles

Sponsored by Moving Traffic Media

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