🎃 B2B SEO, Halloween, and Red Hat Real Talk with Jairus Mitchell & Jennifer Calogero - Episode #53

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5y ago 1:22:26

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In this Halloween special of the Page 2 Podcast, we welcome two powerhouse guests from Red Hat: Jairus Mitchell and Jennifer Calogero. It’s a fun, candid, and deep dive into B2B SEO, internal advocacy, technical challenges, and the hilarious chaos that is Halloween parenting.

We cover the evolution of websites, whether SEOs really need to know Python, and why building relationships is more important than knowing every ranking factor. With a strong tag-team dynamic, this episode delivers insight and laughs in equal measure.

🍬 In this episode:
• Why technical SEO deserves more respect in product roadmaps
• How Jairus got into SEO after being laid off from a link building agency
• Jennifer’s journey from design to dev to product management at Red Hat
• The challenge of SEO implementation in enterprise environments
• How to prioritize SEO projects when the roadmap is packed
• The truth about Python, personal branding, and SEO impostor syndrome
• Why building internal relationships drives SEO success
• Whether subdomain vs. subfolder is the SEO debate that will never die
• A wrestling-themed word association game you didn’t know you needed
• Why SEO Twitter can be brilliant and brutal all at once

This episode is a mix of professional wisdom, offbeat humor, and insight into how real SEO work happens behind the curtain.

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