STOP Justifying Your Price: How I Beat “Their Estimate is WAY Cheaper”

The Roof Strategist Podcast by Adam Bensman

“Their roof estimate is way cheaper!” You respond by justifying your price. Because you offer a better roof, better service, and better install. The homeowner doesn’t get it. They don’t buy. Stop justifying your price. Here’s how I beat “their estimate is way cheaper” without trying to sell the value.

This LIVE coaching session is part of a brand new series called Roofing Sales Rescue. I’m doing a limited number of free 1-on-1 coaching sessions for members of my tribe in The Pitch Pro Movement. Want to join me (or send a sales rep) for an upcoming episode? Join us inside. https://theroofstrategist.com/community

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