203 - 5 Major Differences Between Funnel Metrics and Multi-Touch Attribution

The Revenue Growth Architects

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3M ago 15:10

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How’s your handle on the differences between funnel metrics and multi-touch attribution? We see a lot of confused marketers confidently referring to one when they actually mean the other, and we think it’s high time to set the record straight.

In this episode of The Revenue Growth Architects, we’re quickly (in around 10 minutes) demystifying the confusion around funnel metrics and multi-touch attribution by discussing five key differences. These include how funnel metrics and MT attribution are measured, what they’re best at, the biases each introduces into your data, and how difficult each is to track and analyze. Tune into this episode to finally (and completely) understand the differences between funnel metrics and multi-touch attribution.

Do you have a marketing ops question you’d like answered? Reach out to us at rga@cs2marketing.com.

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