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The REAL Truth About Business: Business Growth Tips and Strategies for Online Service Providers, Small Business Owners and Entrepreneurs
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How to Effectively Bundle and Market Your Offers for Solopreneur Success [Ep.269]
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Are you an overwhelmed solopreneur trying to market your vast range of resources? Discover actionable strategies to streamline your offerings and attract more members.
In this episode of The Real Truth about Business, Michelle DeNio hosts live coaching for Sue Pats from New Beginning Success Collaboration. Sue reveals her struggle with marketing her extensive membership resources tailored for solopreneurs. Michelle offers guidance on simplifying messaging, identifying target audiences, and ensuring pricing strategies that keep customers engaged.
Key Takeaways:
- Simplify your offering by converting your comprehensive 120-day roadmap into a more digestible 90-day format for new solopreneurs.
- Identify and target specific audiences separately like starter solopreneurs and those seeking visibility tours in advanced marketing.
- Use marketing terms like "visibility tour" to appeal to advanced users looking to increase their audience reach efficiently.
- Maintain a consistent price point ($40) across all memberships to make it affordable and retainable for users while ensuring you’re providing immense value.
- Promoting the affiliate program with reasonable commissions can also attract more members and diversify income streams.
Connect with Sue: New Beginning Success Collaboration Memberships
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