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Why Investors Have Commitment Issues And What To Do About It
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In this episode, Yakov delves into the common issue of investor commitment and explores strategies to overcome it. He shares personal experiences from a recent trip to Las Vegas, highlighting the importance of perception versus reality, a concept relevant to both capital raising and everyday life. He challenges the prevailing belief that raising capital is now more difficult and offers insights into building trust and delivering value to investors. Drawing on the principles of human psychology, Yakov outlines three key levers to increase investor commitment: social proof, trust-building, and incentivization. By understanding these levers, capital raisers can enhance their marketing and sales efforts and ultimately attract more investors to their opportunities.
Key Topics:
- Perception Vs. Reality
- The Changing Landscape of Capital Raising
- Building Trust and Delivering Value
- 3 Levers To Pull for Increasing Investor Commitment
- Sharpening Your Capital Raising Sword
Useful links and resources:
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https://findmoreinvestors.com/apply
Join our new capital raising community group here: https://www.facebook.com/groups/capitalraisingtalkwithcapitalraisingprosgroup
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Connect with Yakov:
https://www.linkedin.com/in/yakovsavitskiy/
https://www.facebook.com/yakov.smart3
The following music was used for this media project:
Music: Positive Fat Bass Intro Loop by WinnieTheMoog
Free download: https://filmmusic.io/song/6093-positive-fat-bass-intro-loop
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://linktr.ee/taigasoundprod
The following music was used for this media project:
Music: Just Keep Going (Loopable) by chilledmusic
Free download: https://filmmusic.io/song/7245-just-keep-going-loopable
License (CC BY 4.0): https://filmmusic.io/standard-license
The following music was used for this media project:
Music: Business Of Dreams by MusicLFiles
Free download: https://filmmusic.io/song/9392-business-of-dreams
License (CC BY 4.0): https://filmmusic.io/standard-license Artist website: https://cemmusicproject.wixsite.com/musiclibraryfiles
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