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Podcast News: Walmart, Influencers, and Listener-Inspired Gin
Manage episode 445443797 series 3552050
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Did you hear that Walmart is changing its ad strategy by using influencers to make podcast ads that feel more personal? These new ads aim to capture the attention of younger audiences by tapping into their passions and partnering with influencers they admire, making each message feel authentic and genuinely exciting. Could Walmart be changing the game for other major retailers? In this week's midweek news, the crew talks about which shows are topping the charts, and we also learn how The Good, The Bad & The Rugby listened to their community and made their own Gin Brand! Stay tuned for tips you can use inspired by what leading podcasters are putting into action.
Episode Highlights:
[2:41] Dominic Lawson Announces New Podcast, "Mental Health Rewritten"
[05:34] Surprises About Audience Familiarity with Previous Work
[22:30] Spotify's Podcast Rankings and Discussion
[31:15] Walmart's Innovative Podcast Advertising Strategy
[37:49] Debate on Influencers vs. Podcasters for Advertising
[45:51] Rugby Podcast Launches Own Gin Brand
Links & Resources:
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PodNews:
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ovideo.com/c/product/1597214-REG/dji_cp_os_00000146_01_osmo_pocket_2_gimbal.html
Walmart is Redefining Podcast Advertising:
The Good, The Bad & The Rugby Launch Gin Brand:
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