Diving into Buyer Psychology and Wholesale Distribution for Health & Wellness with Kai Lim from Reprise Health

The Omnichannel Marketer

Meet Kai Lim the co-founder of Reprise Health.
Reprise Health is taking Traditional Chinese Medicine and bringing it to the masses in a gummy form.
In this episode, Kai dishes on DTC website quizzes, consumer psychology, Amazon, and growing wholesale with acupuncturists.
Topics

• Innovations in traditional categories
• Audience discovery
• Channel selection
• Wholesale distribution
• Amazon channel
• Building Trust with consumer
• Offline to online connection
• Retail vs. DTC packaging

Takeaways

• Quizzes are a great way to collect email addresses and provide personalized recommendations.
• A new form factor can breathe life into old categories
• DTC is a quick way to launch and learn more about your customer
• Wholesale partners are different across categories
• Amazon can be an early channel when you see demand and low competition
• In the wellness space, relationships with healthcare professionals can be a strong credibility signal
• QR codes can connect your offline and online presence and provide further education and information, which is critical with new categories.
• In retail, packing and price points must be adjusted to optimize communication and ease of purchase.

Please let us know your thoughts about the episode!

Where to find Kai Lim:

Linkedin: https://www.linkedin.com/in/kai-lim-946021ba/

​Website: https://reprisehealth.com/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it

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