#437 – Chrisley Ceme – Email Marketing

The Next 100 Days Podcast

Email Marketing Email Marketing is how Chrsley Ceme (see me) helps the world. You'll find in this episode he provides a shed load of content for you. He works as the sales front man for senders.co an e-mail delivery platform. Summary of this Podcast Introductions and Banter Graham and Kevin introduce their guest, Chrisley Ceme, an expert in email marketing and deliverability. They engage in some lighthearted banter about Chrisley's voice and background before transitioning to the main discussion. The Evolution of Cold Email Chrisley explains how the traditional "spray and pray" approach to cold email no longer works. He advises that a more targeted, value-driven strategy is required. Chrisley emphasises the importance of building credibility and expertise through email, rather than just trying to sell. Deliverability and Compliance Next, we discussed the importance of deliverability and ensuring email campaigns are GDPR compliant. He outlines how Senders.co helps clients manage their email infrastructure and maintain good sender reputation. Subject Line Strategies Chrisley shares insights on crafting effective subject lines. Make them appear human-written rather than overly automated. Pricing and Packaging Graham and Chrisley discuss Senders.co's pricing tiers and how the company works with clients of varying email volume needs. Sourcing Email Lists Chrisley provides advice on finding and using targeted email lists, including leveraging tools like Apollo.io and niche data providers, as well as mining a company's existing client base. Similar Podcasts Also by The Next 100 Days Podcast on Email Marketing: https://thenext100days.org/405-tanyo-gochev-email-marketing https://thenext100days.org/153-jamie-peters-email-marketing Clips from the Podcast How to Welcome a Podcast Guest https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Introduction.mp4 How to make Email Marketing work for prospects https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Not-spray-Pray.mp4 Cold Email - An approach https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Prospect-Email-Marketing.mp4 Get Information on What's Working for You https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Ab-Splits-Getting-More-Info.mp4 Current Client List - Ideal Client Profiling https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-ICP.mp4 Chrisley Shares this Testimonial https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Testimonial.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers. Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com