556 What Is The State of The New Music Business in 2023, with Ari Herstand

The Music Biz Weekly

Episode 556. Ari Herstand returns to update us on the new edition of his book How to Make It in the New Music Business Practical Tips on Building a Loyal Following and Making a Living as a Musician. The “music industry bible” by Ari Herstand has been widely adopted by music schools and universities across the world, inspiring tens of thousands of musicians to stop waiting around for that big break and take matters into their own hands. "The poster child of DIY Music" - Forbes Visit: https://ariherstand.com Our Sponsors: • Visit Bandzoogle.com to try it free for 30 days, and use the promo code “musicbizweekly” to get 15% off the first year of any subscription. • Get free shipping on CD orders of 100+ from DiscMakers.com with code FREEBIZ (up to a $150 value!). • Join the Bandsintown Artist Community to discuss each episode, bandsintown.musicbizweeklypodcast.com • Visit Hypebot for music business news and insights. www.Hypebot.com • Visit Bandsintown to manage your tour dates and communicate with your fans. www.Bandsintown.com Follow Michael on Twitter: http://www.twitter.com/michaelsb Follow Jay on Twitter: http://www.twitter.com/labellogic1 Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for W.A.S.P. KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few. If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at: email: me (at) mikebrandvold.com Website: www.MichaelBrandvold.com ---- As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups. He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises. Jay has been on the cutting edge of Digital Sales & Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay‘s approach to Digital Strategy and Online Marketing so artist-friendly.” Jay co-founded Label Service company LABEL LOGIC and also works with clients as an independent consultant. He publishes a weekly industry news email called Your Morning Coffee. Subscribe here: http://bit.ly/2cuQbb2 email: [e-mail] Website: http://www.jaygilbertconsulting.com