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Why now is a great time to move to a marketing data warehouse
Manage episode 385302704 series 2824610
Changes to Google Analytics have brought questions about how to retain historical data to the front of the marketing analytics world. One option for keeping your data stable in a rapidly changing landscape is a marketing data warehouse.
In this episode we’re joined by Christina Davis, Vice President of Media & Analytics at Tambourine and Evan Kaeding, Lead Sales Engineer and Product Evangelist at Supermetrics to learn everything you need to get started with a marketing data warehouse. We’ll cover their benefits and explain why now is an especially great time to move to one.
Watch on-demand webinar to learn ‘Everything you need to know to build your marketing data warehouse’: https://supermetrics.com/webinars/build-marketing-data-warehouse
Check out Supermetrics: https://supermetrics.com/start-trial
79 Episoden
Manage episode 385302704 series 2824610
Changes to Google Analytics have brought questions about how to retain historical data to the front of the marketing analytics world. One option for keeping your data stable in a rapidly changing landscape is a marketing data warehouse.
In this episode we’re joined by Christina Davis, Vice President of Media & Analytics at Tambourine and Evan Kaeding, Lead Sales Engineer and Product Evangelist at Supermetrics to learn everything you need to get started with a marketing data warehouse. We’ll cover their benefits and explain why now is an especially great time to move to one.
Watch on-demand webinar to learn ‘Everything you need to know to build your marketing data warehouse’: https://supermetrics.com/webinars/build-marketing-data-warehouse
Check out Supermetrics: https://supermetrics.com/start-trial
79 Episoden
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