Gehen Sie mit der App Player FM offline!
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory
Manage episode 408095132 series 2824610
In today's episode, we're thrilled to have, Olivia Kory, Head of Go-To-Market at Haus join us alongside our host, Evan Kaeding, Lead Solutions Engineer at Supermetrics. Together, they'll delve into the critical topic of measurement and its impact on growth.
Olivia will guide us through the concept of incrementality, a powerful tool that helps marketers understand the true effectiveness of their efforts and isolate what's driving real business results.
Tune in to learn:
- How to move beyond vanity metrics and traditional attribution models.
- The power of geo-testing for accessible incrementality measurement.
- Strategies for integrating this approach with existing measurement methods.
- Tips for getting started, even with limited data.
79 Episoden
Manage episode 408095132 series 2824610
In today's episode, we're thrilled to have, Olivia Kory, Head of Go-To-Market at Haus join us alongside our host, Evan Kaeding, Lead Solutions Engineer at Supermetrics. Together, they'll delve into the critical topic of measurement and its impact on growth.
Olivia will guide us through the concept of incrementality, a powerful tool that helps marketers understand the true effectiveness of their efforts and isolate what's driving real business results.
Tune in to learn:
- How to move beyond vanity metrics and traditional attribution models.
- The power of geo-testing for accessible incrementality measurement.
- Strategies for integrating this approach with existing measurement methods.
- Tips for getting started, even with limited data.
79 Episoden
ทุกตอน
×Willkommen auf Player FM!
Player FM scannt gerade das Web nach Podcasts mit hoher Qualität, die du genießen kannst. Es ist die beste Podcast-App und funktioniert auf Android, iPhone und im Web. Melde dich an, um Abos geräteübergreifend zu synchronisieren.