Gehen Sie mit der App Player FM offline!
Lisa Creaven explains how she used influence marketing and social to build Spotlight Oral Care
Manage episode 289529451 series 2846170
Lisa Creaven and her sister were both dentists in Ireland. They decided to launch Spotlight Oral Care bring consumer dental products up to date. They have built a brilliant business which quadrupled its turnover last year by challenging their giant competitors with a position as a beauty brand for teeth.
She shares the marketing approach she used to build up a huge social media following and explains how to go about influencer marketing and how to integrate with paid and email.
We also cover international expansion and the success of the brand in the USA and the rest of Europe.
24 Episoden
Manage episode 289529451 series 2846170
Lisa Creaven and her sister were both dentists in Ireland. They decided to launch Spotlight Oral Care bring consumer dental products up to date. They have built a brilliant business which quadrupled its turnover last year by challenging their giant competitors with a position as a beauty brand for teeth.
She shares the marketing approach she used to build up a huge social media following and explains how to go about influencer marketing and how to integrate with paid and email.
We also cover international expansion and the success of the brand in the USA and the rest of Europe.
24 Episoden
Alle Folgen
×Willkommen auf Player FM!
Player FM scannt gerade das Web nach Podcasts mit hoher Qualität, die du genießen kannst. Es ist die beste Podcast-App und funktioniert auf Android, iPhone und im Web. Melde dich an, um Abos geräteübergreifend zu synchronisieren.