Why Every Company Should Act Like A Media Company - with Jeffrey Hayzlett

The Jake Dunlap Show

In today’s episode, we are joined by Mr. Jeffrey Hayzlett, global business celebrity, author of four bestselling business books, and the founder of the prestigious C-Suite Network—an acclaimed platform that provides growth, development, and networking opportunities for senior business leaders and top-tier executives.

In today’s conversation, Jeffrey and Jake dive deep into a wide-ranging conversation, touching subjects such as why small businesses owners should embrace acting like a media company, what is the three-C’s secret formula that drives business success, or how picking sides and stating your opinions can help your brand stand out from the crowd.

Tune in now and don't miss out on these invaluable insights from Jeffrey Hayzlett.

Time stamps:

(00:00) Intro

(00:43) Why Your Company Should Behave Like A Media Company

(06:10) Creating Content That Produces ROI

(08:5️0) Why More Companies Should Take A Stand

(11:12) Standing For Your Brand Values

(17:43) Balancing Traditional & New Media

(21:07) Going Where Your Customers Are

(24:16) Outro

Quotes:

“I found that content leads to great communities, and community leads to commerce.”

“By taking content, putting it out there, and having people digest it, people will figure out that you're the best at it. That's the game. And if you don't have a podcast as a minimum, then you're really going to lose this game.”

“Most people on podcast or TV shows are not going to be famous. But what you can do is get to the hearts and minds of people that matter the most.”

“A brand is nothing but a promise delivered.”

“If you were to sit back and say, what kind of company do I want to be? By spending more time on that, it makes the rest of the decisions easier.”

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Connect with Jeffrey Hayzlett:

Website: https://c-suitenetwork.com
LinkedIn: https://linkedin.com/in/hayzlett
Instagram: https://instagram.com/jeffreyhayzlett/
Twitter: https://twitter.com/JeffreyHayzlett

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Website: https://jakedunlap.com