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5 Ways to "Scale" Personalization in Sales
Manage episode 428407718 series 2948163
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Jake explores the critical aspects of sales personalization by addressing key strategies for successful organizations. He emphasizes the importance of focusing on individual prospects rather than adopting a broad approach and suggests celebrating successful meetings and sharing personalization tactics within teams. Jake introduces the use of advanced technologies like LinkedIn Sales Navigator, generative AI tools, and sales engagement platforms to gather insights and tailor communications. He also highlights the need for hyper-customized touchpoints, balancing AI with human interactions, and consistently optimizing personalization strategies to adapt to changing buyer behaviors and achieve sales success.
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If you use Outreach, you need Performance Pulse: https://skaled.com/services/performance-pulse/
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What will it take to innovate your sales organization for the modern buyer and consistently stay at the forefront with technology and AI?
Order your copy of the book and join The Innovative Seller Community:
Book: https://www.jakedunlap.com/the-innovative-seller
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Workshop + Prompt Pro: https://bit.ly/accelerator-and-prompt-pro
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