It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Episode 95 – Mastering your approach to strategic communication
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Manage episode 404996858 series 2501112
Inhalt bereitgestellt von The Internal Comms Podcast and AB Comm. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von The Internal Comms Podcast and AB Comm oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
This week on The Internal Comms Podcast, host Katie Macaulay is joined by award-winning marketing and communications expert Danielle Bond. Recently retired from corporate life, Danielle has held the CMO role at many leading professional services firms throughout her career. Most recently, she led the brand, corporate comms and marketing function for consulting engineering firm Aurecon, where she led on comms for 14 years. Katie met Danielle when the latter was serving on the board of the International Association of Business Communicators (IABC). This episode is a must-listen for any marketers and comms folk looking to strengthen their strategic flair. Danielle has a wealth of expertise to share, looking back on her storied career to assess how our profession has evolved over the past few decades, and offering invaluable advice. Tune in for the insights, stay for Danielle’s warmth and her genuine passion for communication. As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.
…
continue reading
122 Episoden
MP3•Episode-Home
Manage episode 404996858 series 2501112
Inhalt bereitgestellt von The Internal Comms Podcast and AB Comm. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von The Internal Comms Podcast and AB Comm oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
This week on The Internal Comms Podcast, host Katie Macaulay is joined by award-winning marketing and communications expert Danielle Bond. Recently retired from corporate life, Danielle has held the CMO role at many leading professional services firms throughout her career. Most recently, she led the brand, corporate comms and marketing function for consulting engineering firm Aurecon, where she led on comms for 14 years. Katie met Danielle when the latter was serving on the board of the International Association of Business Communicators (IABC). This episode is a must-listen for any marketers and comms folk looking to strengthen their strategic flair. Danielle has a wealth of expertise to share, looking back on her storied career to assess how our profession has evolved over the past few decades, and offering invaluable advice. Tune in for the insights, stay for Danielle’s warmth and her genuine passion for communication. As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.
…
continue reading
122 Episoden
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