Cracking the frontline code – with Victoria Dew (#126)

The Internal Comms Podcast

In this episode, Katie welcomes back the Internal Comms Podcast’s MVP, founder and CEO of Dewpoint Communications Victoria Dew. Back in 2022, Victoria featured on episode 61 of the podcast – our most popular yet, with 21,000 listens and counting. She returns three years later with the same incredible insights into our industry, an infectious enthusiasm for all things IC and a clear-minded view of our, at times, convoluted profession. She also comes clutching her fascinating new report and, in this episode, Victoria and Katie discuss Connecting the frontline: Current trends, challenges, and strategic opportunities in workforce communication at length. It’s a report that addresses the successes and failures of organisations communicating with the 80% of workers who aren’t tied to a desk. And, as Victoria explains, it’s a ‘love letter to comms pros’. They explore ‘cracking the frontline code’, the misconception that frontline workers aren’t particularly engaged, the AI-influenced changes coming down the line and a business-focused way of thinking about your comms function. Tune in, enjoy and join the conversation – #TheICPodcast