Why I Don’t Create Freebies Anymore - And Why Your Most Ideal Clients Don’t Need Them

The Influencer Podcast

I am so excited to dive into today's episode, where I share some powerful revelations that have reshaped my approach to business. Fresh off the heels of speaking at masterminds led by my dear friends Terri Cole and Amy Porterfield, I bring you the insights that left their attendees mind-blown and could do the same for you.

In this episode, I break down why I stopped creating freebies and how this decision has transformed the way I attract my ideal clients. I'll walk you through the journey of refining my offers and messaging to serve my most premium clients better. If you've been questioning the traditional advice of using low-ticket offers and freebies to build your business, this episode is a must-listen.

You'll learn how to create high-value offers that are precisely aligned with your ideal clients' needs, ensuring that every piece of content you produce attracts the right audience. This shift isn't just about business; it's about serving at the highest level and building a legacy.

Whether you're a coach, service provider, or online educator, this episode will give you actionable steps to refine your strategy and elevate your business in 2025.

Stay tuned as we explore the phases of an ideal customer journey and how to optimize your messaging to make a significant impact. Plus, I introduce Luminary, my new high-level coaching program designed to help you master your business systems and scale with intention.

Don't miss this game-changing discussion, and as always, thank you for being part of the Influencer Podcast community!

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KEY POINTS:

00:36 Recent Experiences and Insights

02:10 The Shift Away from Freebies

03:10 Understanding the Ideal Client

09:42 The Lie About Low Ticket Offers

17:35 Introducing Luminary: A High-Level Coaching Program

23:38 Conclusion and Next Steps

QUOTABLES:

"A large following does not equal a lot of money. Beyond just having a large audience or thousands of followers, what is most important is the relationships that you build with them."

- Julie Solomon

"So many things got unlocked for people when I was speaking in these mastermind rooms because we are tired with the old way of doing things. We are tired of continuing to follow the rule book, and things just aren't changing.”

- Julie Solomon

RESOURCES:

[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!

[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

Must Haves This Month!

QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.

MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie.