From Indifference to Demand: How Elvy Lab is Transforming Men’s Skincare Routines

The Harvest Growth Podcast

Today, we interview Lekha Vyas, an entrepreneur transforming the men's skincare industry with her brand, Elvy Lab. Focused on providing science-backed skincare solutions, Lekha is addressing a gap many men didn’t even realize they had - how neglected skin health can impact self-esteem and overall happiness. Through Elvy Lab, she’s created a simple yet powerful skincare regimen specifically designed to meet the unique needs of men's skin.
In this episode, Lekha shares her strategies for building a loved brand in the male skincare market as a female founder. Tune in to discover her journey to launching Elvy Lab, and how she leveraged educational marketing, tapped into men’s buying influences and used AI to improve her product, brand and marketing campaigns to grow sales. Tune in to learn more!
In this insightful episode of the Harvest Growth Podcast, we’ll cover:

• Strategies for selling to your target customers who are unfamiliar with your product.
• How to position your product to align with existing consumer motivations.
• Leveraging your personal branding as a Founder to build trust with your target customers.
• Key strategies for using customer feedback to refine your products and build trust.
• And so much more!

Boost your confidence with Elvy Lab's men’s skincare products, designed to deliver healthier, radiant skin with little effort. Visit www.elvylab.com today and get 20% off your first purchase with code “skincare”

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Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!