Will ChatGPT replace writers and content marketers? Our thoughts.

The Grow and Convert Marketing Show

In the past couple of months, we've had an increasing number of people ask us our thoughts on ChatGPT and how it will affect the world of content marketing and content writing.

We've seen people take extremes: People saying they are going to use ChatGPT instead of hiring writers or content marketers going forward. Then the opposite, people saying ChatGPT has no value in writing or content marketing.

In this podcast, we wanted to try to answer the question, "how can ChatGPT be used?" by sharing a number of different blog posts and writing prompts, and sharing our thoughts along the way about where ChatGPT excels, and where it falls short.

We hope you enjoy it!

A special thank you to Stacey Moore for helping educate us on the topic. Stacey has been using her own AI tool to assist producing content, you can check out her work at staceymoore.com

Sections:
0:00 Why we’re doing this episode on ChatGPT
5:27 The kind of writing we do at Grow and Convert
7:45 ChatGPT example 1: Produce a post on B2B Content Marketing Courses (Hard Example)
14:49 Some downsides of example 1 and why it falls short of good writing
17:19 Recapping what we’ve gone over so far
19:37 Have Chat GPT produce certain sections of the post on B2B Content Marketing Coursed
25:01 Contrasting ChatGPT to our post
29:39 ChatGPT Example 2: Daily Standup meetings post
34:14 Downsides of example 2: Contrasting it against what we wrote for the same subject
37:24 Using ChatGPT for B2C blogging and thoughts on selling to beginners
40:01 ChatGPT example 3: B2C - Produce a post on heat pumps
43:53 Downsides of example 3: How do you stand out when you’re producing the same thing as everyone?
47:25 Mistakes people make in hiring content marketers/ writers
49:06 How do you figure out search intent?
50:38 Chat GPT example 4: Running tips (easiest example)
54:59 Example 4 takeaways
57:21 Final takeawys on ChatGPT and AI writing