Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization

The Google Ads Podcast

Learn how to boost Your Meta Ads by customizing ad columns beyond the default settings to enhance data analysis.

In this third and last part of the Meta Ads Campaign Structure series, Jonathan Paquin, one of our Meta Ads Account Managers, talks about:

- Getting better insights with relevant performance metrics

- Tracking and analyzing critical Meta Ads metrics

- How Facebook charges for ad delivery

- How to manage and monitor comments and engagement on ads

- Audience targeting best practices

- Bidding strategies and ad budget concerns

If you haven’t seen the first and second parts of the Meta Ads Campaign Structure series, you can watch them here:

• 🚀 Meta Ads Campaign Structure | Part 1

• 🚀 Meta Ads Campaign Structure Part 2:...

0:00 Intro

0:35 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization

5:24 Viewing ad comments and reactions

9:05 Facebook charging methods

13:47 Campaign bid strategy tips

17:00 Audience targeting best practices

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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

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