Launching with Confidence with Jason McAlpin

The Good Food CFO podcast

Are you getting ready to launch a new business? Or maybe you're preparing to launch a new product, or considering launching into a new sales channel? You don’t want to miss this episode!

Jason McAlpin is the Founder and CEO of daio – a better sparkling water that combines incredible flavor with functional ingredients. The brand is set to launch in 2024. As a former college basketball player for the University of Maryland, Jason quickly learned the vital role of proper nutrition. After college he went on to launch Under Armour’s first ever basketball footwear business, received an MBA from UNC and spent 9 years at Coca-Cola in brand management across iconic brands such as Coke Zero, Coke, POWERADE and vitaminwater.

In this episode, Jason joins Sarah to discuss the work that he did throughout the pre-launch process. They both share the biggest lessons they have learned around planning and forecasting so that you can enter a launch with confidence.

You’ll hear:

• The COGS “trap” that Jason is avoiding

• His approach to COGS, and what happened when vendors couldn’t meet his targets

• His margin expansion plan that DOES NOT factor in scale

• Jason’s approach to sales planning

• And much more

Being a certified minority-owned business, Jason also recognizes the importance of nurturing the next generation of successful minority entrepreneurs, which is why daio will donate to and partner with charities that provide top grade school education access and resources to kids – particularly Black and Brown kids - living in underprivileged neighborhoods across the nation.

You can hear Sarah’s full conversation with Jason as a +(plus) member inside The Good Food CFO Community. When you upgrade your membership, you’ll get access to this full length episode, as well as our library of bonus clips and episodes, live Q&As with podcast guests, and even attend live podcast recordings. Learn more at thegoodfoodcfo.com/join

Connect with Jason Website: Drink daioLinkedIn: Jason McAlpin

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