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Protecting Your Digital Assets: Paige Wiese on Scaling the Right Way
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Digital marketing isn’t just about pretty websites or SEO campaigns. It’s about protecting the foundation of your business—your domains, logins, hosting, brand files, and the digital assets most entrepreneurs never think about until it’s too late.
In this episode, I talk with Paige Wiese of Tree Ring Digital about how to build digital systems that protect your business as you grow, scale, or prepare for exit. She shares stories of what goes wrong when businesses neglect these basics, and explains why digital asset management is one of the most important (and overlooked) parts of your company’s value.
Key Takeaways:
- Why outsourcing overseas can put your brand at risk
- The importance of keeping all logins, domains, and assets under your control
- How digital asset management impacts valuations and deal timelines
- The seven pillars of digital asset protection every business owner should know
- Why smaller businesses can and should think about digital due diligence early
Time Stamps:
00:00 Introduction and Host's Background
00:34 Meet Paige Wiese from Tree Ring Digital Marketing
01:15 Paige's Journey: From Architecture to Digital Marketing
02:35 Challenges and Learning in Digital Marketing
03:28 The Importance of Keeping Up with Technology
05:44 Choosing to Keep Operations US-Based
08:49 Protecting Digital Assets
12:25 Digital Asset Management Services
17:25 Preparing for Business Exits and Due Diligence
20:03 Tree Ring Digital's Clientele and Services
22:38 Advice for Aspiring Entrepreneurs
24:22 Conclusion and Contact Information
If you’ve been treating your website, logins, and digital tools as “set it and forget it,” it’s time to rethink. Paige and her team at Tree Ring Digital make sure your digital assets are secure, organized, and protected—so you can scale with confidence and exit with maximum value.
#DigitalAssets #BusinessGrowth #FranchiseMarketing #WebsiteSecurity #ScalingBusiness #Entrepreneurship #MergersAndAcquisitions #BusinessValue #SmallBusinessOwners #MarketingStrategy
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey
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