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CEO Explores: What Happened to We Buy Ugly Houses?
Manage episode 376647822 series 3425635
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DESCRIPTION:
In this video, you will learn:
1. The intriguing history of HomeVestors, a real estate franchise company that once dominated the market. What led to its rise in the late 1990s and early 2000s? And what caused its decline during the Great Recession? The answers lie within the video.
2. The captivating story of Tim Herriage, a former franchisee who worked closely with Ken DeAngelo, the founder of HomeVestors. How did their relationship shape the company's trajectory? Watch to find out.
3. The inspiring leadership style of Ken DeAngelo, a charismatic and influential figure who left an indelible mark on HomeVestors. What made his leadership so genuine, heartfelt, and purposeful? And how did his personal touch contribute to the company's success? The video reveals all.
4. The innovative approach to franchising that set HomeVestors apart from its competitors. How did DeAngelo's unique strategy of avoiding oversaturation and only giving awards when truly deserved impact the franchisees? The video delves into this fascinating topic.
5. The groundbreaking concept of buying and renovating ""ugly"" houses, an idea that was initially met with resistance but eventually became a successful business model. How did this idea generate 250,000 leads a year for HomeVestors franchisees? The video explains in detail.
6. The importance of lead generation in the pre-internet era, a time when HomeVestors' billboard advertising strategy resulted in high-quality, prequalified leads. How did this strategy work and why was it so effective? The video provides the answers.
TIMESTAMPS:
00:36 Remembering Ken D’Angelo’s remarkable leadership
2:15 The role of leadership and charisma in any industry
24:05 A numbers game and growth business
29:12 When and why Tim left as a franchisee
39:16 What Time Herriage would do for HomeVestors
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