Ep. 20: Should the Luxury Market be the End Goal for Every Wedding Professional?

The Event: Crushed Podcast for Wedding Pros

In this short solo episode, Becky discusses the obsession the wedding industry seems to have with the luxury market, and she questions whether it should be the ultimate goal for every wedding pro to serve luxury clientele. Becky emphasizes that luxury does not always equal success, and that it is very possible to run a successful wedding business while not serving the luxury market. She shares about a "sweet spot" that she has found in serving clients with budgets that are under the $100k mark but where clients are laid back, trusting of their vendor team, and still care about the details and the guest experience. She encourages wedding professionals to focus on providing a luxury level of service rather than solely pursuing luxury clients. Key Takeaways

• Not every wedding professional needs to strive for the luxury wedding market as the ultimate goal.
• The vast majority of weddings are not in the luxury market.
• Luxury does not always equal success in the wedding industry.
• Providing a luxury level of service is more important than solely pursuing luxury clients.

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