How to Organize Your Landscaping Business with SynkedUp - Weston Zimmerman

The Digital Toolbox Podcast

In this episode of the Digital Toolbox podcast, host Enmanuel Tahara interviews Weston from Synked Up, a leading software provider for landscapers and hardscapers. Synked Up helps contractors solve the two main problems that lead to profit loss: inaccurate estimates and incorrect resource allocation. The software provides tools for budgeting, estimating, job costing, and production rates. Weston emphasizes that Synced Up is for contractors in the 250k to 5 million revenue range, serving both owner-operators and companies with multiple crews. He also highlights the importance of qualifying leads and finding the right market to sell services at profitable rates. Synked Up is a software solution that helps contractors track job costs in real time, allowing them to make more accurate estimates and avoid financial problems. The software tracks hours and materials used, compares estimated versus actual costs, and provides insights for future estimates. Contractors can react in real time if they are off track and minimize damage. Syncked Up also allows for easy updating of material prices and offers the ability to import client data. The company's vision is to help hardworking contractors succeed and prevent them from going out of business due to financial challenges.
SynkedUp Website: https://synkedup.com/
SynkedUp Instagram: @synkedup

Takeaways

• Synced Up helps landscapers and hardscapers solve the problems of inaccurate estimates and incorrect resource allocation.
• The software provides tools for budgeting, estimating, job costing, and production rates.
• Synced Up is best suited for contractors in the 250k to 5 million revenue range, serving both owner-operators and companies with multiple crews.
• Qualifying leads and finding the right market are crucial for success in the landscaping and hardscaping industry.
• Synced Up offers a white glove onboarding experience to help contractors set up their budgets and understand their costs. Sync'd Up helps contractors track job costs in real time and make more accurate estimates.
• The software allows contractors to react in real time if they are off track and minimize financial damage.
• Sync'd Up provides insights for future estimates based on historical track records.
• The company's vision is to help hardworking contractors succeed and prevent business failure.

Sound Bites

• "Synced Up solves the math problem by building a budget to help us understand exactly what you need to charge per hour to the penny."
• "Synced Up serves the contractors that are doing construction a little better from an operational standpoint, like the design, build, the one-off projects."
• "If you're doing work at a loss, meaning you don't have your stuff together and you are pricing your jobs incorrectly, doing work is just gonna dig you a deeper hole."
• "We're going to track those hours and materials that you had in the estimate. We're going to track how much you actually used, and then we're going to show estimated versus actual in real time."
• "Job costing gives you the answers to the source of those problems in real time."
• "It allows you to react in real time so that the very next estimate that you're sending out is already adjusted based on what you have learned from your past track record."

Chapters

00:00
Introduction to Synced Up and the Problems it Solves

03:08
Synced Up's Target Market and Focus

07:27
The Importance of Getting Organized and Pricing Jobs Correctly

09:40
Selling to the Right Market and Qualifying Leads

15:29
Finding the Right Market and Charging Profitable Rates

23:48
Real-Time Job Cost Tracking