Generating Leads and Building Company Culture as a Plumber - Brandon Leslie - Steel City Plumbers

The Digital Toolbox Podcast

Brandon Leslie, owner of Steel City Plumbers, discusses how his company is disrupting the plumbing market in Pittsburgh by providing exceptional customer service and creating a positive work culture for his technicians. They focus on interacting with customers, providing options, and going above and beyond to exceed expectations. The company values work-life balance and offers perks like a lounge area for technicians and home cleaning services for their wives. Brandon shares insights on their marketing strategy, including using Google Local Service Ads and Google Ads to target homeowners, and leveraging social media for branding and recruitment. He also highlights the importance of coaching and implementing systems to grow the business. He emphasizes that marketing and coaching are the two key areas to invest in for business growth. Brandon also discusses the value of branding and being present in the community. He shares his journey from working in fast food to becoming a plumber and starting his own company. Brandon provides advice for aspiring plumbers and business owners, highlighting the importance of being coachable and open to new ideas.

Takeaways

• Steel City Plumbers aims to disrupt the plumbing market in Pittsburgh by providing exceptional customer service and creating a positive work culture for their technicians.
• They focus on interacting with customers, providing options, and going above and beyond to exceed expectations.
• The company values work-life balance and offers perks like a lounge area for technicians and home cleaning services for their wives.
• Their marketing strategy includes using Google Local Service Ads and Google Ads to target homeowners, and leveraging social media for branding and recruitment.
• Coaching and implementing systems have been instrumental in the growth and success of Steel City Plumbers. Investing in marketing and coaching is crucial for business success in the plumbing industry.
• Branding and being present in the community can help differentiate a plumbing company and attract customers.
• Starting slow and building wide is a better approach to business growth than trying to grow too fast
• Persistence and dedication are key to overcoming challenges and achieving success in the plumbing industry

Sound Bites

• "We're trying to change the market and bring that service back to the customer."
• "We basically try to interact with the customer and provide them options that allow them to choose how we can best serve them."
• "We're big on family life and bridging the gap between working and playing."
• "If I could go back, the two things that I would spend money on is marketing and coaching."
• "Money's a tool. Spend it because that marketing could bring three to four dollars for that one dollar you spent."
• "Branding, good branding, attach yourself to your city and just being present, you know what I mean?"

Chapters

00:00
Introduction and Changing the Plumbing Market

02:02
Providing Exceptional Customer Service

03:20
Creating a Positive Work Culture

07:39
24/7 Availability and Digital Tools

10:07
Marketing Strategy: Targeting Homeowners

14:26
Giving Customers Options

21:05
The Importance of Coaching and Systems

24:49
The Importance of Marketing and Coaching

27:36
Building a Strong Brand and Community Presence

30:51
From Fast Food to Plumbing: Brandon's Journey

44:40
Advice for Aspiring Plumbers and Business Owners
Keywords

plumbing, customer service, work culture, marketing, Google Local Service Ads, Google Ads, social media, coaching, systems, plumbing, marketing, coaching, branding, business growth, community involvement, journey, advice