Building a Successful Cleaning Company ft. Angela Brown - Savvy Cleaner - Digital Toolbox Podcast

The Digital Toolbox Podcast

Angela Brown shares her journey in the cleaning industry and how she leveraged digital marketing to grow her business. She emphasizes the importance of understanding that they are in the people business, not just the cleaning business. Building trust with customers is crucial, and Angela highlights the significance of credentials and professionalism in winning their trust. She also discusses the importance of setting clear expectations and boundaries with customers to avoid scope creep. Angela shares her late adoption of digital marketing and how it transformed her business. Angela Brown shares insights on how to build a successful business before the internet era and the importance of consistency and reliability in customer service. She emphasizes the need to create a positive reputation through word-of-mouth and the power of being on time and consistent in service delivery. Angela also discusses the use of customer relationship management (CRM) software to keep track of customer details and personalize interactions. She recommends seeking expertise from specialists in different areas of business and continuously learning and applying new knowledge.
Takeaways
Understanding that you are in the people business, not just the cleaning business, is crucial for success.
Building trust with customers requires professionalism, clear communication, and meeting their expectations.
Setting clear boundaries and expectations with customers helps avoid scope creep and ensures efficient operations.
Digital marketing can be a powerful tool for business growth, even in traditional industries like cleaning. Building a successful business before the internet required creativity and strategic thinking.
Consistency and reliability are key factors in creating a positive reputation and generating word-of-mouth referrals.
Using customer relationship management (CRM) software can help track customer details and personalize interactions.
Seeking expertise from specialists in different areas of business can lead to better results.
Continuous learning and applying new knowledge is essential for business growth and staying ahead of the competition.
Sound Bites
"We're all about cleaning and we are here to help you with your... today we're talking about how to grow your cleaning business or grow your small home service business with digital tools."
"We are a marketing company and a recruiting company that just happens to do roofing."
"We have to learn to read people. We have to learn to understand their good moments and their bad moments and how to interact with them."
Chapters
00:00
Introduction to Angela Brown and her background in the cleaning industry
08:23
The importance of trust and professionalism in the cleaning industry
16:11
Dealing with customer requests and avoiding scope creep
29:36
Utilizing Customer Relationship Management (CRM) Software
40:09
Seeking Expertise: The Key to Business Growth
Keywords
cleaning industry, digital marketing, business growth, trust, credentials, professionalism, clear expectations, boundaries, scope creep, business success, customer service, consistency, reliability, word-of-mouth, customer relationship management, CRM software, personalization, expertise, continuous learning