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Entrepreneur And Founder Alejandra Santos On How To Maximize Success Through Mindset And Preparation (#332)
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“Stay the course.” -Alejandra Santos
In this episode of the Deep Wealth Podcast, host Jeffrey welcomes Alejandra Santos, founder and CEO of Startup Tandem. Santos shares her inspiring journey from arriving in Miami at 17 from Honduras to earning her executive master's degree and becoming a successful entrepreneur. She discusses the importance of mindset, de-risking your business, the significance of cash flow, and building a business that can either be passed on or successfully exited. Furthermore, the episode covers the impact of culture on a business's value, the importance of having a good work ethic, and the difference between financial management for tax purposes versus investor appeal.
04:42 Entrepreneurial Lessons from Alejandra's Childhood
08:02 Alejandra's Business Philosophy: Creating Value and Mindset Shifts
14:00 Alejandra's Strategies for Business Growth and Value Creation
19:31 The Critical Difference Between CFOs and Bookkeepers
21:00 Common Financial Mistakes in Businesses
24:32 Transforming Toxic Work Environments
25:58 Comprehensive Business Consulting Approach
27:41 De-risking Strategies for Businesses
31:13 The Power of Fun and Creativity in Business
35:19 Final Thoughts and Advice for Entrepreneurs
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SELECTED LINKS FOR THIS EPISODE
Alejandra Santos M. | LinkedIn
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