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"Successful Trade Show Engagement for Exhibitors" Part 5 - "Follow Up Process" With Lee Ali, MD Expo Stars #eventprofs
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The Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO"
A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.
Originally broadcast live into LinkedIn Friday 29th July 2022
In this fifth episode we discuss ""Follow Up Process"
- There are some scary statistics out there that state that as much as up to 70% of leads are not followed up after the show – is this true and why is this the case?
- What are the key stages of the follow up process?
- When should you plan the follow up process?
- Is there anything that you can be doing to bridge the gap between the end of the exhibition and the follow up process?
- You can seemingly have a great conversation on the booth, and after the event, the prospect disappears off the face of the earth (especially at international exhibitions) – why does this happen?
- A lot of companies score their leads i.e., warm to cold or 1 to 10 – why does this matter in the follow up process?
- Which department should hold accountability - and why is this important?
- How do you track your progress on the leads?
Expo Stars Interactive are audience engagement experts, supporting exhibitors worldwide to generate better qualified leads from Tradeshows & Events.
You can watch this episode, and the previous episodes here https://www.danassor.com/channels/special-events
https://www.danassor.com/ for all of my content
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