EP110: "Mike Costain, MD Lyrical Communications, 20 years in events, working with founders and transforming the InstallerSHOW" #eventprofs

The Dan Assor Show #eventprofs

My guest for this episode is Mike Costain, MD of Lyrical Communications, organisers of InstallerSHOW, the UK’s number one destination for influential installers and specifiers of heat, water, air and energy technology.

In 2022, after a period of rapid growth, Lyrical was acquired by Nineteen Group, the UK based events and media business, and Mike sits on their leadership team.

In this episode, co-hosted by Piers Bearne, founder of Collingwood Advisory, Mike gives us a fascinating insight into his near 20 year career within the events industry, the challenges and advantages of working with owner/founders of businesses, including Lyrical's founder Eoin McManus, how he transformed the InstallerSHOW into one of the fastest growing event brands in the UK , and the transition to ownership under Nineteen Group.

This episode is brought to you in collaboration with ⁠Collingwood Advisory⁠ who help media and information entrepreneurs to create value, combining scaleup and M&A advisory. Piers Bearne, is founder of Collingwood Advisory and an entrepreneur and investor who has built and sold his own media businesses, and who has worked on M&A for major buyers, both as CEO and consultant. He also co-hosts the Media Entrepreneur Meetup group.

The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jonas.events/ ⁠⁠⁠⁠⁠⁠⁠⁠

The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠https://www.businessdesigncentre.co.uk/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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