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The Creative Capital Show - EP11 - Manya Rubinstein on spirits and details
Manage episode 312890184 series 3225003
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When you go out for a drink at the bar what do you think about? If you're having a cocktail do you think about the type of spirit in that cocktail? How about the grain that makes up that spirit? Where did that grain come from, did it came from a family farm? What about the bottle that the spirit comes in, do you think about the artwork and who designed it? Do you look around the bar and wonder about the setting like the design of the bar itself, the lighting, the seating? Do you wonder if that setting is elevating your tasting experience? There are people who think about such details, and one of those people is the CEO of The Industrious Spirit Company Manya Rubinstein. In this episode Manya talks about how every detail is considered when it comes to how Industrious makes their spirits. From a tip to tail production method, grain from family farms, their custom still, the design of their space tasting room and their bottles, to their approach to collaboration and their impact on the neighborhood where their business resides, no detail is too big or too small to be considered and designed so that Industrious can give their customers the best tasting experience possible.
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