Cheers! Retail Media/eCommerce In The Alcohol Category - A Conversation With Swiftly's Emma Versaw and Southern Glazer's Nathan Mansperger

The CPG Guys Fast Forward

This episode celebrates the holiday season in style with a conversation about the evolution of digital commerce in a notoriously tricky environment - the alcoholic beverage category! We discuss the following areas:
1) Swiftly's innovative solution for allowing retailers to take advantage of retail media successfully even without money passing from manufacturer to retailer
2) The digital innovations from Southern Glazer's Wine & Spirits - one of the most sophisticated companies in the CPG space many people have never heard of and the role they play as an essential part of the alcohol commerce landscape in the US
3) How small/medium sized retailers think about a more integrated approach to eCommerce and retail media
4) The innovations alcohol needs to make to evaluate a complex path to purchase, especially connecting the on-premise (bar/restaurant) and off-premise (store) businesses.
If you don't sell alcohol this podcast contains a number of best in class strategies for how digital commerce and retail media need to be planned - especially the need to focus on joint business outcomes rather than straight payments to the retailer as a measure of success.
Follow Emma Versaw online at : https://www.linkedin.com/in/emmaversaw/
Follow Swiftly At: https://www.linkedin.com/company/swiftlysystems/
Follow Nathan Mansperger online at: https://www.linkedin.com/in/nmansperger/
Follow Southern Glazer's Wine and Spirits at: https://www.linkedin.com/company/southern-wine-&-spirits/

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