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Episode 197 | How Apple, Amazon, Starbucks, and Glossier Crush Promotions—and What We Can Learn for Black Friday
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It’s Black Friday season, and if you’re an online business owner ready to crush your sales goals, this episode is packed with actionable marketing takeaways from some of the world’s biggest brands!
In today’s episode, I’m dissecting the genius marketing moves behind Apple, Amazon, Starbucks, and Glossier to show you how their strategies can apply to your Black Friday campaigns. Whether you're selling online courses or coaching programs, these powerhouse brands offer up some incredible lessons that will help you think bigger, craft irresistible deals, and keep your audience coming back for more.
We’re diving into everything from the value-add approach Apple uses instead of slashing prices, Amazon’s insane use of FOMO and flash deals, Starbucks’ genius in creating an experience, and how Glossier turns customers into the heart of their brand story.
Grab your coffee and your notepad, because by the end of this episode, you'll be ready to apply these marketing gems to your Black Friday campaign!
What You’ll Learn:
- How Apple maintains their premium pricing while still making Black Friday work for them.
- Why Amazon’s flash deal strategy is perfect for creating urgency and driving repeat sales.
- The genius behind Starbucks’ seasonal promotions and how they create community around their offers.
- How Glossier leverages user-generated content and social proof for their Black Friday campaigns.
- How you can apply these tactics to your Black Friday promos to drive sales without slashing prices
Resources Mentioned:
- Black Friday in a Box: https://gemmabonhamcarter.com/black-friday
Your Next Steps:
- Ready to plan your best Black Friday ever? Check out my Black Friday in a Box program: https://gemmabonhamcarter.com/black-friday
- Work with Me: https://www.gemmabonhamcarter.com/programs
- What I Use to Run My Business: https://gemmabonhamcarter.com/tools
- Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
- Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
- Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter
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