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7: Bigger Data Doesn’t Mean Better Data w/ Neil Glass
Manage episode 288638742 series 2902568
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Bigger is better.
Or at least, that’s the idea that persists in numerous industries and even non-business facets of everyday life.
However, when it comes to marketing data, the old adage is misleading at best and a total myth at worst.
A few years ago it was all about who can collect the most new email addresses. Today, the question is who can aggregate the most data, but there are more important things to consider than just the size of the database.
In this episode, Neil Glass, Senior VP at IDG, discusses why the focus on scaling data for digital audiences is overhyped and what you should really be focusing on instead.
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