Unlocking the Power of AI in B2B Marketing with Elaine Zelby, Tofu

The Content Cocktail Hour

“Now, where we feel pretty strongly and what we kind of benchmark this company against is we still believe humans need to do two core things. They need to be the creatives and the strategists,” says Elaine Zelby, CRO and co-founder at Tofu

In this episode of The Content Cocktail Hour, Elaine Zelby, CRO and Co-founder of Tofu, shares her journey from biomechanical engineering to growth marketing and founding a top-of-funnel platform. She discusses why many B2B companies face challenges with tool overload and siloed workflows, as well as how AI and automation can rebundle and streamline marketing efforts for leaner, more efficient teams. Elaine also explores how content serves as the backbone of marketing strategy, emphasizing its role across every funnel stage.

In this episode, you’ll learn:

1. How Tofu is redefining top-of-funnel strategies with a unified platform approach
2. Why many companies struggle with too many tools and data silos
3. Practical AI applications for automating and scaling marketing tasks

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Elaine on LinkedIn: https://www.linkedin.com/in/elainezelby

Check out Tofu: https://www.tofuhq.com/

Timestamps:

(00:00) Intro

(07:32) The role of content in marketing

(09:37) AI's impact on creative work

(10:29) Getting started with AI

(12:34) Exploring AI opportunities in professional life

(13:21) Practical applications of AI in marketing

(14:25) Rebundling AI for marketing efficiency

(14:59) Solving tool fatigue for growth teams

(18:10) Innovative uses of AI in content marketing