Rethinking B2B Content and Courses with Erica Schneider, Cut the Fluff

The Content Cocktail Hour

"Do not say anything that doesn't need to be said. Keep it as simple as possible," says Erica Schneider, Founder of Cut the Fluff

In this episode, we’re joined by Erica Schneider, founder of Cut the Fluff, to discuss why LinkedIn might not be for everyone, the art of effective editing, and the power of building a personal brand. Erica also shares her innovative concept of "content sparring" and how she transformed her passion for editing into a thriving business.

In this episode, you’ll learn:

1. The importance of self-editing to enhance the overall quality of content and reduce endless feedback loops
2. The importance of authenticity and consistency in building an engaged and loyal audience
3. The concept of "content sparring" which is a collaborative, live editing process designed to improve content quality in real-time

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Erica on LinkedIn: https://www.linkedin.com/in/erica-schneider66/

Connect with Erica on X: https://x.com/ericasmyname?lang=en

Check out Cut the Fluff: https://cut-the-fluff.ck.page/

Timestamps:

(00:00) Erica’s career journey to solopreneurship

(05:01) The importance of editing content

(11:39) How to create and sell successful courses

(17:05) “Content sparring” and its benefits to social writing

(20:07) Why LinkedIn is not for everyone