Changing Listeners to Subscribers with Email Newsletters with Jessica Lackey

The Company Show

You know what podcasts suck at? Conversions.

You know what's amazing for conversions? Email.

You know how to turn podcast listeners into people that you can email? A newsletter.

A part of podcasting for your business is getting your listeners into a platform where they can click a link to take some action. Sometimes that means doing video. Sometimes it means an active social media presence, and sometimes it means building out your email list, and that's what we're talking about today.

Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to creating sustainable business practices. She's joining me today to talk about whether or not your show needs a newsletter, what kind of content should go onto it, how to differentiate it from your podcast content, and how to see if it's all working.

Listen to the episode or read the blog post here: https://podcastingforbusiness.com/99

Tune in to the full episode to learn about:

• Integrating Thought Leadership in Newsletters for Podcast Promotion
• Determining the Role of Newsletters in Your Podcast Strategy
• When Podcasts and Newsletters Aren't Essential
• The Right Way to Use Episodes in Newsletters
• How to Drive Newsletter Subscribers to Your Show
• Podcast Discovery Challenges and the Power of Cross-Promotion
• Why Human Touch and Curated Content Matter

The Podcasting for Business Conference is happening next week — get your ticket here!

Read the full notes/blog post here: https://podcastingforbusiness.com/99

Final Thoughts

I love Jessica’s focus on the human connection you’re making with listeners.

Having a newsletter is just another way to connect with and engage the actual people listening to your show and that is the foundation for everything else.

Next week is a special one — it’s the Podcasting for Business Conference, and if you don’t have your ticket late in the immortal words of the doors, the time to hesitate is through. (If you can tell me what 90’s movie I’m referencing without googling it, I’ll give you a free ticket, email me at [e-mail])

Check out the lineup and the schedule at PFBCon.com and we’ll see you next week!

Podcasting for Business - The Book

In case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!

If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.

There’s going to be some great information there for you.

Be A Guest on The Company Show

Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.

We'd love to have you here for an episode like this one!

Need A Podcast?

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

Key Quotes

“If you are using your podcast to grow your authority as a business owner and you just link to the guest being awesome — you've missed out on a whole opportunity to demonstrate why you are the expert that curated them.” - Jessica Lackey

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

• Order the book, Podcasting for Business

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2024

Jessice Lackey | Website | LinkedIn | Twitter | YouTube

Related:

• Maximizing the Value of Your Podcast Archive with Racheal Cook