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#32 - Peter Kell - The new way of doing VSL’s… that failed miserably
Manage episode 421177183 series 3577370
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Pirate Pete got into the online game 11 years but only got good 7 years ago. His path/journey has been a weird one. Networking led him to some rich guys who taught him how to do affiliate marketing, but he started his journey using his proprietary swipe and fill-in-the-blanks with coloured pens method… Now, he is the VSL guy at Mindvalley.
When we met in London, Peter was enthused about this new way to create VSL…
He was so confident in his new method that he was proclaiming the end of copywriters and the need to sit down and write your VSL…
Turns out Pirate Pete figured out how to make GREAT content, and copywriting is not dead yet…
This led us to talk about the need for testing small before testing BIG and the importance of failure, religion and cults and how Pete got kicked out from the Scientology centre.
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