Dan Soviero of Signature Lacrosse on Over-Investing in Culture and Streamlining the Ordering Process

The Capital Stack

Dan Soviero, founder of Signature Lacrosse, shares his entrepreneurial journey and how he built a successful sports equipment and events company with venture capitalist David Paul. He discusses the importance of hard work, discipline, and doing what you love. Dan explains how Signature Lacrosse expanded its offerings to solve the biggest problem in youth sports: ordering custom uniforms. He highlights the role of technology in streamlining the ordering process and improving the customer experience. Dan also shares his vision of getting more kids involved in sports and the impact his company is making in the industry. You can watch/listen to the podcast on YouTube, Spotify, and Apple.

Takeaways

• Hard work, discipline, and doing what you love are key to building a successful business.
• Solving the biggest problem in your industry can lead to significant growth and impact.
• Technology, such as custom software, can streamline processes and improve the customer experience.
• The goal should be to get more kids involved in sports and provide them with a positive experience.
• Over-investing in culture and aligning the team around a shared vision can lead to a great workplace.

Sound Bites

• "My dad was really big on us paying rent to stay at his house and to eat his food from a pretty young age. He kind of pushed us into the entrepreneurial spirit."
• "We have such a fulfilled life and so much fulfillment in every single day because we're doing what we love and we're making the impact that we want to make every single day."
• "Cash conversion cycle is king. Revenue is vanity, net income is sanity, and cash is reality."

Chapters

00:00 The Signature Lacrosse Journey

19:06 Solving the Biggest Problem in Youth Sports

26:53 Tech-Enabling the Ordering Process

30:51 Lessons Learned and Impacting Youth Sports