056: The #1 Secret to Creating Content That Converts For Your Next Launch

The Business of Good

Imagine this...

You’ve got a program you’re excited to launch. You’ve been showing up for your audience, sending emails, posting on social, maybe even running a few webinars.

You know your people are out there—but when it comes to planning your content runway, you’re stuck wondering: What do I say each week?

This is such a common problem—and the good news is, there’s a simple solution!

It’s called the five stages of awareness, and once you understand them, you’ll never stare at a blank content calendar again.

In this episode, I’m teaching you how to use the five stages of awareness to plan a full 60-day launch runway. You’ll learn what to say, when to say it, and how to guide your audience step by step from “I don’t even know I have a problem” to “Where’s the link? I’m in.”

By the end of this episode, you’ll know exactly how to:

• Match your content to your audience’s decision-making stage
• Map out 60 days of posts, emails, and lives with confidence
• Create a runway that feels intentional, aligned, and ready to convert

This one is packed with strategies and examples you can start applying today. So grab your coffee, settle in, and let’s get your next launch off the ground the right way.

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