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How to Establish a Recognizable Brand
Manage episode 379330960 series 3445373
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Recently, we took Meriwether Wilson through a brand refresh.
Meriwether Wilson is a CPA firm from the Des Moines area. They were looking to attract fresh college graduates to their firm but their outdated brand was holding them back from the new generation of CPAs.
Meriwether Wilson’s top 3 priorities for refreshing the brand were:
- Modernize logo,
- Website facelift, and
- Campaign development.
We couldn’t be more proud of this brand refresh, but we’d also want to share 3 ways you can begin to establish a recognizable brand:
- Nail first impressions,
- Develop a visual design framework, and
- Being consistent.
Click play to hear all of this and…
[04:14] Grace’s expertise with visual design and why it is so important for a brand’s marketing strategy.
[05:44] The branding problem’s Meriwether Wilson was facing and ways we provided a solution.
[09:53] The importance of first impressions when attracting new customers or employees.
[12:30] How visual design can help achieve a clear brand goal.
[13:47] The challenges and benefits of staying consistent within your brand to build trust with your audience.
For full show notes; visit: https://itsbingbang.com/podcast/episode17
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