Artist Betty Franks

The Art Marketing Podcast

Betty started her art business in her mid 50’s and a few years later had a 6 figure per year business. This is her story and advice for artists looking to do the same.

Watch this episode on Youtube https://youtu.be/sqEJFp1ylpw?si=n4I6AIm113vx_M_l

(00:00) Introduction to Betty Franks' Artistic Journey

(02:22) Interview with Betty Franks Begins

(03:15) Betty Franks' Unique Artistic Style

(05:10) Betty's Journey to Finding Her Style

(13:19) Starting a Business and Marketing Art

(15:51) Diversifying Income Streams

(22:44) Online Teaching and Course Creation

(26:09) Pricing Art and Catering to Audience

(28:22) Annual Art Pricing Strategy

(28:50) No Sales Policy and Shipping Discounts

(29:18) Transition to Offering Prints

(30:40) Balancing Gallery Sales and Online Presence

(31:07) Negotiating Gallery Commissions

(32:08) Connecting with Art Buyers

(34:23) Social Media Strategy and Avatars

(35:55) Hiring Help and Using Basecamp

(37:24) Pinterest and Instagram Focus

(44:42) Merchandise and Fine Art America

(45:36) Personal Growth and Healthy Living

(51:03) Advice for Late Starters in Art

(54:45) Conclusion

Betty on Youtube https://www.youtube.com/@BettyFranksArt Betty on Instagram https://www.instagram.com/betty.franks.art/

Betty’s Website https://www.bettyfranksart.com/ Stay Up To Date With The Latest

https://linktr.ee/artmarketingpodcast