118: Daylon Soh on trading his 6-figure salary to help others pursue a UX career

The Adrian Tan Show

With more than 10 years of experience working at the intersection of technology, design and marketing, Daylon Soh has worked with organisations across different industries and scale including a 2.5 year stint launching his own eCommerce venture as a design and marketing lead. Daylon was previously Razer's Global eCommerce Architect for the online shopping experience part of a team responsible for driving global direct eCommerce sales. He led design initiatives focused on optimising Average Order Value (AOV) + Lifetime Value (LTV), increasing site visits to sales conversions and lowering churn for millions of site visitors and shoppers every month on Razer.com. He led a team of Marketing & Merchandising Specialists and a UX Designer. Daylon was also part of the Digital Product Design team of Aviva Digital Garage working as a SCRUM Product Owner. The team develops and test new insurance ideas and services which make financial services more tailored and accessible for customers globally. Daylon doubled up as the team's design sprint facilitator and user research lead to synthesise data into actionable insights for product designers. --- This episode is brought to you by O C Tanner. As a business leader, you know that the ability to attract and keep talented employees is critical to your company's success. But how do you create a workplace culture where your team feels valued and appreciated, and wants to stay? That's where OC Tanner comes in. For almost a century, they've been helping thousands of the world's most respected companies create meaningful moments of appreciation for their employees. By partnering with OC Tanner, you receive a recognition solution that helps your organisation celebrate the accomplishments of your individual employees and teams, drive performance, and build a strong sense of community and connection which reduces turnover. So, if you're ready to take your company culture to the next level, partner with OC Tanner. Their insightful expertise, elevated experiences and intuitive technology fuel thriving workplaces and improve business results. Visit octanner.com/sgp [https://www.octanner.com/sgp] to learn how they can help your people thrive at work. --- Check out: * 🎙My podcast [https://open.spotify.com/show/2db5aN9xKxaTEFQDibzwNm?si=ac880fa2ac4f4f5e] * 💌 Weekly newsletter [https://adriantan.com.sg/subscribe/] * 🌍 Website/blog [https://adriantan.com.sg/subscribe/] * 🤝 LinkedIn [https://www.linkedin.com/in/adriantanck/] * 📺 YouTube [https://www.youtube.com/c/AdrianTan18]