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How To Get Your Communications Right During COVID-19
Manage episode 288418563 series 2901019
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Crisis communications… it’s HIGHLY relevant right now, and there are many reasons why you need to make sure you and your company have your communications on point.
It’s true that with one badly thought out or worded communication can do untold damage to your reputation.
But in addition to that, as a B2B marketing professional you probably just want to make sure you get it right!
Kate Hartley, who is an expert in crisis communications will be on the show to give INCREDIBLY valuable advice and guidance…
- The importance of empathy
- Use of humour
- Language and style of language (how and when to use it)
- Dealing with misinformation
- The importance of strong leadership and risks if there is none
- Anger of ’the mob’
- Communicating with employees
- Selling and when to ’sell’
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