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Online holiday spending forecast from Adobe
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Techstination, your destination for gadgets and gear. I’m Fred Fishkin. How much will we be spending online this coming holiday season? Adobe is forecasting the tally will come to 240 point 8 billion dollars from November 1st through the end of the year. I suspect the likes of Amazon and Walmart are having some success getting many of us to buy sooner than that. And Adobe is saying the holiday season is expected to be the most mobile of all time with more than 128 billion dollars being spent through our phones. The big draw, according to Adobe, will be Cyber Week…the five day period that includes Thanksgiving, Black Friday and Cyber Monday. The forecast is for year over year sales growth of over 6 percent. And of course shoppers will be looking for discounts….some up to 30 percent off list prices.
You can find us at Techstination.com. I’m Fred Fishkin.
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