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From Developer to Swiss Army Strategist: Nathan Stenberg’s MKG Playbook
Manage episode 502530155 series 3628253
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What happens when a front-end dev falls in love with SEO?
Nathan Stenberg shares his journey from coding to building MKG’s repeatable growth engine.
While HR's on PTO, Nathan spills some secrets about how MKG’s people-first culture and packaged, scalable service model help deliver consistent results for high-growth cybersecurity, SaaS, and B2B clients. He didn't sign an NDA, right? No? We good!
We dig into the way he leads cross-channel strategy across SEO, paid media, analytics, and ABM, and how MKG’s systems turn individual expertise into repeatable wins. Makin' it rain, all day long, babeeee!
But, wait! There's more. Nathan shares how AI's speeding up data analysis and reporting, and how the team balances technical precision with the human side of client partnerships.
While you're jonesin' for next week's episode, we've got 3 more excellent episodes pair just as well to this episode as your favorite Merlot:
Metrics to Meaning: featuring Arpine Babloyan on building revenue-driven marketing. Big Up, Threat Connect!
Tactic to Pipeline: focused on connecting marketing tactics directly to pipeline impact.
Mike Barano - GTM New Playbook for Visibility: includes some AI discussion, too.
Whoop, there it is! We are MKG Marketing. While you capture the market, we're doin' our thang managing the details. Let's be digital friends? Say hi? Maybe a little high five, or a wink from across the room? https://www.mkgmarketinginc.com
- (00:00) - Welcome and Nathan’s Introduction
- (03:59) - AI’s Role in Faster Reporting
- (06:42) - Lessons from Client Challenges
- (10:48) - Streamlining MKG’s SEO Services
- (15:21) - Guiding Strategy Through Audits
- (18:02) - Projects with Long-Term Impact
- (22:23) - Connecting Brand and Content Strategy
- (29:28) - MKG’s AI-Powered SEO Approach
- (34:08) - Creating Holistic Content Strategies
- (37:08) - Balancing AI and Human Quality
- (40:13) - Gaming Principles in Marketing
- (46:05) - MKG’s Manage the Details Promise
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