))
IT Demand Generation and ROI With Jonathan Huang
Manage episode 445259455 series 3562223
Inhalt bereitgestellt von Carlos Corredor and Antonio Santana, Carlos Corredor, and Antonio Santana. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Carlos Corredor and Antonio Santana, Carlos Corredor, and Antonio Santana oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Jonathan Huang is the Head of Global Digital Marketing at Spinnaker Support, a global provider of on-premise and cloud-based enterprise software support services. With over 12 years of experience in digital marketing, e-commerce, and content production, Jonathan’s diverse background ranges from IT services to working with an NBA team. In his role, he leads demand generation efforts and specializes in crafting strategies that drive sales for enterprise software support services. He is known for his creativity in addressing marketing limitations in B2B and B2C companies.
In this episode…In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Jonathan Huang, Head of Global Digital Marketing at Spinnaker Support. Jonathan shares his insights on aligning sales and marketing teams under one revenue umbrella, emphasizing the importance of clean data and collaboration. He also discusses key strategies for demand generation in long sales cycles and how his team improved their pipeline by focusing on bottom-funnel tactics and leveraging SEO to expand top-funnel reach.
22 Episoden
Teilen
