Afro Love TT W/ Nikita Legall

Sunbeam Chats

Nikita Legall is an Entrepreneur and Brand Manager of Afro
Love TT, her company Tanex Marketing & Distribution is the Caribbean distributor for Afro Love TT and Curly Love TT, among other products.
In this conversation she shares about her life, entrepreneurial journey, professional and personal interests. Nikita talks about her tenacity for going after the products Afro Love to bring them into Trinidad & Tobago, because she saw the opportunity and gap in the market for such a product suited for Type 3c and 4c hair.
Nikita discusses the considerations for Distributors when suppling products to the retail stores, effective channel distribution, product positioning, pricing, marketing and more.
We talk about working with Brand Ambassadors and Influencers. How to choose the best fit for your brand and how to ensure that they are bringing value to your business.
Through her business ventures in wellness and beauty; this foodie, fitness and lifestyle entrepreneur, is passionate about life. Her intention is to build a life with the things that inspire, body, mind and soul. Even as she builds her empire.
Afro Love, was created lovingly for Afro hair, from the island of the Dominican Republic, in the Caribbean. Some of the products used in the various products are Raw Honey, Shea Butter, Avocado Oil, Olive Oil, Coconut Oil, Castor Oil, Tea Tree Oil and more. The products are carefully crafted, free from parabens, salt, silicones, drying alcohols, mineral oils and perfect for Afro hair.