Behind the Scenes with Gwen of The Butterfly Ballet Club

Subscription Box Basics

Dance your way into the fascinating realm of subscription boxes with us and our special guest, Gwen Potter, the dynamic founder of Butterfly Ballet Club. Gwen shares her journey from managing brick and mortar dance studios to navigating her online subscription box venture in the midst of a global pandemic. You'll hear how she's beautifully woven an educational element into each subscription box, harmonizing costume accessories, dance props, and insightful flashcards, immersing children in the ballet universe.
Gwen imparts valuable tips on running a subscription box venture and the vital role of understanding your numbers and staying anchored to your 'why'. Diving into her personal experience, she emphasizes the significance of simplicity and repetition, and even reveals her strategy of crafting a two-year curriculum for her box. But that's not all - the challenges, the struggles, the importance of setting goals, and keeping your motivation high - Gwen opens up about all this and more.
So, put on your ballet shoes, hit play, and let's dance into this episode!
Learn more about the Butterfly Ballet Club at https://butterflyballetclub.com

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1. Starting a Ballet Subscription Box (00:00:00)

2. Remembering Why and Keeping Subscription Simple (00:11:43)